Welcome to the social world of today’s teen. Cinematically boiled down to the essence of the High School experience, where the breakdowns of class are simple and timeless. On the one hand you have the cool, confident, popular kids. And on the other…there’s everyone else.
What is it that sets those aspirational kids who are so full of likable swagger apart from the rest of the insecure pack? The concept behind this new launch nails an honest answer to this universal question – the physical and even bigger psychological impact of clear skin.
The campaign is a light-hearted invitation to join the easy, seamlessly bigger social experience enjoyed by The [bleeps].