THIS IS THE STORY…
Of a MOTHER heading back to office life. Sure, it’s daunting. But if being a Mom has taught her anything, it’s that her ‘me-time’ is not to be fucked with.
Of a MID-CRISIS, MIDDLE-AGED DAD, missing his mid-afternoon sugar binges. Surely, he can’t be expected to give up every single thing that tastes good?
IT’S A STORY of a beautiful, ultra-disciplined FEMALE ENGINEERING STUDENT. Her blushes betray her cool, but she invites her date up for coffee anyway.
A slightly chubby, RECENTLY ENGAGED MAN desperately trying to impress his future father-in-law with BBQ skills learned on YouTube.
IT’S THE STORY of an ELDERLY COUPLE blessed with lifelong love. It’s been raining for weeks and today, rain or shine, they’re going to sit out in the garden.
IT’S THE STORY of HOME, in all of its glorious parts.
IT’S A STORY OF LIFE. Whether it’s South Korea, Berlin, Mexico City London or the UAE: what unites humans is intangible. Our magical, mystifying human traits transcend cultures, continents and borders. A gesture or a look is all we need to tell a story.
Yes, it’s a commercial. It’s branded content. Whatever the vessel, scenes driven by characters we know and moments we have lived or imagined are powerful. Even if this particular vessel is more SHAMELESS than DAYS OF OUR LIVES and features coffee instead of beer.
So, let’s approach each vignette like its own little episode of an HBO show. Our camera is kinetic, always moving. It’s immersive, we drop the viewer into living portraits, and follow the action and characters in media res, being exactly who they are, living life with varying degrees of success.