Spokesman is a snake-oil salesman who actually believes in the power of snake oil. He’s not scheming against us; he truly wants us to get a piece of the amazing action he’s found. This is key: he believes in the sale.
Even though his patch of land is in the middle of the desert, it’s his patch of land in the middle of the desert. Here, he and Luis can do as they please and no one can mess with them. He might be a bit arrogant at times, but it’s an arrogance that he’s earned. He is confident, fearless, and a true trailblazer, and that makes us love him.