The looks and styles fit the type of woman she might be if she reached that goal, and the chase is driven by her integrity, resilience, and determination to do so. The woman looking at herself in another office, doesn’t just look better in her wardrobe and make up; she’s actually taking on more in her life. She’s found that power within herself and expresses it through her clothing, styling and joie de vivre. Other scenes are more obvious. Boxing, for example, is already badass. By touching upon different aspects of women’s lives, we see that the perfect version of oneself comes in many forms. Observing it is also a very personal thing, and we want to feel what she’s feeling when seeing herself as fulfilled in these moments of illumination. Of course, we will work this action and personality into the Macy’s clothes she’s wearing.