We’ve all seen them – commercials detailing family road trips to destinations as uninspiring as the minivan dad drives, cocoons of boredom punctured only by shrieks of, “Are we there yet,” from the back seat and the fast food restaurants serving up Happy Meals that are anything but.
Whining kids trapped in a van being chauffeured down life’s highway by a bumbling patriarch has become a kind of cultural shorthand – we “get it” before we even see it. It’s become almost as tedious as the actual road trip itself.
But Tony Hawk is no bumbler – he’s a different kind of father with a different kind of family. And the Mini Countryman is no uninspiring minivan. With a couple of ingenious strokes, you’ve taken a cliché and subverted it to create a spot that surprises and offers a glimpse at another kind of family life that’s as re-latable as it is unusual.