We want parents who actually look like parents, not models or movie stars. These are people who don’t have hours to spend perfecting their hair and wardrobe because they’re busy being moms, dads, husbands, wives, sons, daughters, friends, and employees. But as busy as they may be, they’re the kind of parents who take time out of their days to add a little marvel to their children’s world. They know that the smallest gift—a handwritten note hidden inside a lunchbox, a silly dance, an ice cream pit stop—can change the course of a little one’s day. They are ordinary heroes indeed.
Like ordinary heroes, they don’t call attention to themselves. Their performance is subtle and restrained, and for this reason, totally authentic. We merely sense the child within as the mother waves the giant bubble wand. We then watch as a quiet pride washes over her face—she has succeeded in sparking her daughter’s imagination.