MUSIC

I want to establish the source of the soundtrack visually. Our entourage enters, chips in one hand and a silver boom box in the other. Everything is slow motion including the soundtrack. This allows a poetic visual moment with our product. But when our “chip bearer” snaps down the play button, the beat drops and we hear…

Break beats— let’s mimic the cracking, breaking and static of a tortilla chip that grabs our attention. There’s something conspicuous going on here right? Who —or what— is crashing the party? Perhaps our surprising crunchy guest star overwhelms us at first, that is until it takes us all little higher. And once we get there the chips steal the show and we’re only more alive because of it.… Think Afrika Bambaataa or The Chubukos with a hint of lime and salsa.