The camera swings around and BOOM! It’s HER – standing on a pedestal, out-of-this world hot in her work-of-art sparkling dress. Music kicks in. The world’s most expensive gold gilded fans turn on and blow her beautiful hair. (Every element contributing to the moment should be epic and over-the-top.) If we see any lights behind her they should be highly stylized and bubble-like. And when lights come up and suddenly the space is fully illuminated we reveal that our celebrity megastar is not on just addressing us from any ordinary stage – we are inside an environment of insanely epic scale. The interior of this word is just gigantic. Suddenly the enormity of the moment has been blown wide open.
What felt sexy and cool a moment ago has become truly epic now. Atop the pedestal in the middle of a spontaneous, enormous, epic celebration the world’s most idyllic spokeswoman takes a drink in super slow motion. It is without a doubt the greatest drink shot ever produced.