I love the idea of creating this fantasy store practically on stage and then using our cinematic freedom to move around and compose an even bigger world with seamlessly integrated visual effects. It’s a classic Broadway show taking advantage of the magic of cinema. We construct dazzling set pieces and props, utilizing the merchandise as visual eye candy within a stylized world for our stars and chorus to practically interact with, but allow our camera to pop around – discovering comedic moments and highlighting human reactions and details within the big show.
The action and movement should be highly choreographed and extremely dynamic. Creative use of lighting will help us create layered worlds within the store allowing us to jump within the set from space to space and create cool visual transitions between moments.
The great news is, since we last worked together I’ve executed three major films. The experiences have allowed me to tackle some ambitious, large-scale set pieces and leave me with total confidence pulling off the most cinematically special and seamlessly magical version of this spot. It’s going to take some serious planning and choreography but like I said – I live for this stuff. (Don’t tell my wife.) It’s all about making smart decisions and assembling the right teams on both sides of the camera.