When it comes to an ensemble of girlfriends, each woman has to have her own unique style in addition to any natural physical characteristics. I don’t want to force a girls’ group of trendy archetypes, a la Spice Girls or Destiny’s Child, and any diversity doesn’t have to hit you over the head to tell them apart. This squad of girlfriends could have gone to high school together, and therefore, we buy them as contemporary friends without looking homogenized. The styling and wardrobe details will inform each woman’s comfort in her own skin. It’s the difference between wearing a tight mini dress or a flowing sundress to a cocktail party. Both are appropriate party attire, but the choice characterizes the woman’s individuality. I will work with a stylist who has a lot of experience in dressing and creating looks for ensemble casts. I want it to feel as if each woman chose her own wardrobe. Together, the clothing grounds the characters as well as the overall aesthetic of the branding colors and the entire campaign.