The important thing here to be sure the cast can truly support the overall tone. They can never look like they are in on the joke. They should totally feel as though we’ve also found them in that old warehouse. They’re people from the 80s who volunteered to be in a low-budget PSA just doing the best they can.
They’re not comedians. They don’t know they’re being funny – if they ever give even a hint that they are trying to be so, we loose the joke. We should also be sure that we don’t cast people who look too contemporary. It shouldn’t feel like we’re playing dress up. They’re the Loud family- fascinating in their averageness.
The voice over voice is particularly important. This is an older performer with that old-school journalistic, broadcast timbre to his voice. This is your father, your principal, your DARE police officer and you’re mid-lecture. There’s no joking around here, not even a hint of levity. Just the facts, ma’am.