THE SIGNATURE SHOT
In every film, we both naturally integrate and highlight the Equinox. The vehicle is always seemingly at home in whatever climate we find it and yet it stands out – our eye is drawn to it. The light moves invitingly over its body and our innovative angles confer an aura of power and heroism upon it.
In each film I have designed a specific, signature shot for the Equinox to showcase its prowess. It is exquisite in all three, but each film has its own unique take, showing off a particular expression of the Equinox as it relates to the specific situation.
In Groundhog, we’re magnifying the power of the Equinox, the rumble of the engine, the whip of the wind that supplies the Groundhogs with their tasty treat. Gorilla lets us marvel at the beauty of the Equinox in the environment – it is ready for anything anywhere. And Daughter’s final image of the Equinox braving the cold demonstrates its toughness, its ability to take you literally to the ends of the earth.