In the spirit of making mini films rather than commercials, we should ensure that all our footage of the RAV4 is integrated organically. We want it to feel as though these scenes just happen to take place in a RAV4, similar to how in “The Hire,” Clive Owen just happens to drive a BMW. While we’ll romance the car with plenty of impressive imagery, by putting the characters front and center and by offering glimpses of the car in natural storytelling mode, we’ll be able to introduce the redesigned RAV4 subtly and tastefully. The way the sun’s flares cascade off the car’s lean curves and angles as it coasts down a mountain road, bringing the couple closer and closer to their mysterious destination. The way the tires cling to the road as the father drives his RAV4 down his flooded suburban street as if he were in a Monster Jam, much to the delight of his children. But to be clear, though the car footage will be beautiful and cinematic, it shouldn’t always be pristine. Since the RAV4 needs to look like it’s a catalyst for fun and adventure, we should see dirt, dust, mud, and all the other hallmarks of an exciting journey down a road less traveled.