I love this new campaign! It casts a wide net and introduces a huge context for Mary Kay that is fresh, diverse and fashion forward. The brand is a pioneer for girl power, founded on community and a personal connection from the point of sale to the loyal buyer, who in the early days was likely a friend or a neighbor. With the advent of the Internet and the brand maturing into a major leader in beauty, we shift to the global and online community. Every woman is a confidant, a fellow adventurer, a friend, or a neighbor. We want to share our beauty secrets with them. These spots are a love letter and invitation to women everywhere to come play with us and discover what we love.