Our visuals will heighten and refine each scene. I imagine warm tones with splashes of color and light flares throughout. Shallow depth-of-field, and an abundance of natural light – especially in the b-roll. The more natural light, the better. I want the images to come alive and for the spot to feel like it’s breathing.
Sparks flying on a bicycle spoke, a jet engine firing, a woman glancing up from her tablet on a busy metro train… These shots create rhythm, layers, and textures that are the editor’s best friend. Collecting a variety of big and small will give us room to be creative and flexible in post.
This spot should be an unavoidable presence on the screen. Something we can’t turn away from. The power of arresting visuals and strong performances combine and grab our attention immediately. Beautiful frames are brought to life by genuine performances – human interactions that feel spontaneous and real.