The charm of your script will shine through with some thoughtful casting choices. To find our protagonists, we’ll look to the audience for inspiration. They’re young, city living social animals who are passionate, driven and daring. They’re bold, ahead of the curve, and collect moments rather than things. They should be attractive, yet personable, aspirational, but attainable.
The audience tends to attach themselves to people and brands that inspire them and make them feel free and alive. So if we can make them feel something, they’ll love us for it.
To really connect, our protagonists should feel desirable on every level. With this in mind, their wardrobe and styling will be two factors I’ll obsess over.