Senior Creative working undercover as a treatment writer. He’s spent 5 years honing his craft in leading ad agencies, and has picked up Gold Lions at Cannes, D&AD pencils and an Epica Grand Prix for his writing along the way. Having been on the receiving end of plenty of great treatments, and even more mediocre ones, he’s in the useful position of knowing exactly what agencies want to hear. Leo can craft your Director’s vision in a way that will get Creatives swooning, and Creative Directors to stop frowning for a few minutes. He has the uncanny ability to get inside a Director’s head and deliver copy that sounds as though it’s come straight from the horse’s mouth. He’s acutely aware that treatments have to appeal to both agency folk and their clients, who are often on the lookout for very different things. If you don’t tick boxes for both, the treatment will be a non-starter. His muses are Hemingway, Aaron Sorkin, and Winnie-the-Pooh.