Our camera will highlight the visual delicacy of the manufacturing process. The more detail and variety the better. A mixture of focal lengths and angles creates a new perspective on the creation process. From a wide dolly shot of the massive factory to a macro shot of the tiniest screw being placed – we cover it all.
Along with the machinery, we are sure to feature the people involved. We will articulate that this process is a combination of engineering and artisanship. Men and women working creatively and passionately alongside machines. Close ups of their hands and faces focused in their efforts and satisfied with the results. Romanticizing these craftsmen evokes a sense of human emotion and achievement. We see their humility and pride in their work.