APPROACH & ANIMATION
The spot is about showcasing (most) men who don’t think their skin risks any hazards. We all act cocky. In the end, we know we should take better care of our skin. This doesn’t mean raiding our wife’s stash of skin products. It means taking our own singular product proudly in hand and not looking back. I want to give personality to our two men as archetypes without any complex backstories. Something about them is universal and carries strong traits for the humor to play out fully. As opposite sides of the same coin, the Hazard Man is like a cautionary tale told in graphic exaggeration. The Dove Men+ Man is also confident, but he’s not an ass. He’s the guy you want to hang out with. The guy you’d loan your new car to without hesitation. Once we’ve established the distinct characteristics of each guy, we will get natural references for realistic, unexpected facial expressions. This provides the best of both live action and animation worlds. With the animation, we can take those great performances and kick them up a notch.