Sleeman’s Speakeasy is a promotion built on mystery, intrigue, and the refreshing reward of a cold Sleeman’s at the world’s most exclusive party. The entire campaign lives in the film noir vernacular, and the architecture and environments fulfill that tone. If the party is in a warehouse, then it’s red masonry brick. It could be an abandoned department store from the 20’s or an old, defunct bank of sandblasted stone. A repurposed industrial cellar with an existing bar would be a bonus. The party setting still feels contemporary in this unexpected, amazing location. It even feels temporary, like a pop up or a key code party. Only a handful of people get the details. When we get to the speakeasy door, it should look like a period shot from the 30’s. It then opens to the kind of party that if you were there, you’d have bragging rights forever.