I remember hearing a story once about a friend’s brother who was going to visit his girlfriend and her family. They wanted him to pick up a movie on the way. So he does, they’re all sitting around watching and it starts to become uncomfortable. The movie is bad, really bad. Obviously he’s got nothing to do with the movie. But the more they watch, the more embarrassed he’s starting to feel. They sit for about twenty minutes, it becomes unbearable, so they turn it off. Date does not go well.
He comes home and tells my friend about it. What was the movie about? Some idiot heavy metal band. They’d been watching Spinal Tap. They literally had no idea it was a joke. They thought it was just a super bad documentary.
We want to execute this in a way that 99.9% of the audience is in on the joke, but there’s that one guy in the theater that keeps thinking, why is everyone laughing?