LOOK & FEEL
I think your previous spots did a great job in setting the overall tone and feel. But if we really want them to feel like true arctic adventures, I think there are some key things that we can do visually to help ratchet up the intensity. For starters – more moving shots, and I’m talking epic, sweeping moving shots. The more energy we have, the more exciting these will be. Then, to supplement that, I think we want more close-ups. I want to see our Explorers’ faces. Their teeth gritting. Their breath visible in the freezing cold. Their hands gripping onto ice as they pull themselves up to safety.
Additionally, I think some handheld shots could go a long way to really plunge us into the reality of these situations. I don’t think we should use handheld entirely, but some shots interspersed with the rest will help to give us a gritty, visceral feel. I want our audience to feel like they’re right there with the Explorers, traversing uncharted paths and conquering the great unknown.