LOOK AND FEEL
My aim will be to create a world that the audience wants to be part of. A world where anything is possible. A world where you can be your own barista.
Nescafé Azera is a premium instant coffee, so it’s important to give the advertising a premium look and feel too. To achieve this, we’ll look to the product itself and its branding. By taking inspiration from the iconic silver, brown and orange packaging, I’d love to create a bespoke look for the films, borrowing from classic black and white cinema. Well, black and white film isn’t necessarily just black and white. As you can see from the reference, some black and white film has a colder, blue hue, for example. The black and white look I’d set for Nescafé Azera will have a warmer, coffee-coloured edge to it. Because our audience is made up of young professionals, using a sophisticated, filmic approach will fall in line with their points of reference and sense of style.