I don’t force a tone; I get in there and spend the time with people I’m actually interested in to create one. It’s all part of my process. So if we’re trying to do something fluid and confident, we need to find a cast who can authentically behave that way and let that be what defines the film. Real women who will let us get to know them and show us the best parts of their personalities and style, that brings us inside of their aspirational lives. Let’s stay away from cute and quirky, rather being authentic and ‘confident’ that portraying these women true to who they are is the way to land our ‘confident’ tone.
Amping up the way we move through different mediums, or planes of expression (digitally and physically), we’ll see a lot of faces and places, but the tone should remain relaxed. Even when we’re seeing them on the move to set new trends there needs to be an effortlessness to it all. Feeling like they never miss a beat and that’s natural. It’s the culmination of these attitudes and how we’ll move our camera between them where the right nuances we will come out, both in our tone and visuals.