The underlying premise is a story of human dignity. Our heroes are guys that live in the anonymity of poverty, and they could easily fall victim to that psychology. Yet, we start to sense that these guys have that extra gumption of self worth. They put on stylish suits and make the dream a reality. Their expression of joy is apparent in more than just smiles and postures. We want to love these guys and to see something of ourselves in them. The Sapeurs’ amazing attitude and care about life begs us to wonder if the world would be better if everyone approached it that way. Finally, we integrate Guinness into this story. While there will be some beauty shots of the pour, we won’t fall into product shots. Guinness is part of the gathering. It’s classy in this setting, a complement to the already elevated social element.