If there’s anything in this world I trust less than a fortune cookie prediction or my last girlfriend, it’s my cat. Don’t get me wrong, I love the fluffy little guy, but I get the distinct impression that if he had opposable thumbs, he’d strangle me in my sleep next time I forgot to drizzle sardine oil on his kibble. One minute he’s all, “scratch behind the ear, ah yeah, that’s the spot”. The next he’s shredding my ankles.
It’s this near-schizophrenic behaviour from the feisty feline in your script that most drew me to your campaign. I’m beyond excited to get going on this film, because let’s face it, an ad that people actually want to watch and share around is a rare thing!
Oh, and in case you were wondering, the big secret to making it happen is having loads of fun along the way. It’ll shine through in our final film just as much as anything else I’ll talk about in this treatment.