Cinematography is king here. The movement and speed of our handheld cameras, matched with aerial shots, will create an intense experience for the viewer. To balance our handheld footage, I’ll frame some wide shots off-kilter to juxtapose the extremities. With this spot the more we shoot in camera, the better. No fancy visual effects in this promo, it’s simply not necessary. We’ll capture massive mountain snowflakes, pouring down in 24 FPS just inches from our lens. The shots nestled within the mountain peaks should evoke memories for our viewers. They should almost feel the rider’s heartbeat within their own chest. We can hear his breathing against the lonely, serene silence of the mountain.