The [car brand] is more than just a product here. It’s a character in and of itself. And it’s a catalyst for our entire journey. We want to capture its beauty and its features, but rather than a glossy product shot that could pull a viewer out, let’s shoot it in a way that feels natural. Like our other characters, the [car brand] should fit seamlessly into the story. It’s more than just a car. It’s our setting. Our home. Our gateway into the journey that lies ahead.