The [car’s] innovations will be captured in a way that ignites the viewer’s eye for detail. We recommend having these three colors of cars on set: Silver, Graphite and Black. These colors best support the elemental tones of nature, ensuring cohesive visuals throughout.
To showcase specific design elements of the [car], we suggest capturing car details as they are in use, rather than locked off beauty shots. For example, fog lights switch on to give the car a clear path through haze. As rain drives against the windshield, wipers fly across the front glass. Dust and sand fly off of the tires in slow motion. The moment the car turns on and begins to move, the [car’s] dashboard lights up and its shift stick is featured. These shots also act as transitional pieces, tying in the product’s design naturally throughout the commercial.