TONE AND VISUAL LANGUAGE
Let’s just go ahead and say it guys: this is going to be a tricky film to make. The good news is we’ve got a lot of experience doing tricky. In fact, we love tricky. Especially when the final result looks completely seamless and effortless.
To make this work, we’re going to have to combine complex camera work, strong graphical elements, premium car shots, clever transitions and most importantly, characters that you can actually relate to. It’s these guys that are going to transmit the warmth and humanity that are present in the script. Our objective is to leave our audience with a smile, and the great chemistry between the cast will be our secret weapon. And with our collection of smaller stories to discover in the background, our film will also reward multiple viewings.
Each frame in our film will be a painting. With beautiful use of natural light, an intimate, celluloid-like texture, and attention to detail on all levels, we’ll emphasize the humanistic nature of our story. Meanwhile, the camera will be constantly exploring, and its fresh, energetic feel will stay with viewers long after the spot is finished.