The new Ram doesn’t sacrifice any of its toughness for efficiency, and we’ll show that from the start. Prime lensed close ups and slow motion will show flashes of torque and power. By pairing the Alexa with smaller cameras like the Red or Amira, we’ll have the flexibility to keep up with the truck, and the tools to make it cinematic. The Russian Arm will provide beautiful and stable images even around the most aggressive turns. It has the range and precision to capture detailed features from the front badge to the rear quarter panel.
The truck will feel like a true native to these landscapes. In addition to the crane shots, I enjoy the realism of going handheld alongside the truck, where we feel its raw energy. And when we’re out on site, it’s doing its job, a member of the team. We’ll see it staying busy at all times of day, but we’ll capture the truck at its most iconic in twilight. We see it doing what it was built for when the sunlight is crisp and golden on the horizon.